The Wise Marketer Executive Interview: Brandon Logsdon of PDI

PDI acquires Outsite Networks and announces Marketing Cloud

Recently, PDI announced its acquisition of Outsite Networks.  The acquisition reinforces PDI’s commitment to provide convenience retailers with transformative solutions and business services that optimize their operations, increase efficiencies and drive topline revenues.

Per their release: “By combining PDI’s ERP, and Excentus loyalty solutions with Outsite Networks, the company will be uniquely positioned to launch the convenience retail industry’s first marketing cloud solution – PDI Marketing Cloud. The solution will help convenience retailers and petroleum wholesalers bring together data from their entire enterprise – operational, product and customer – to grow revenues across all aspects of their business. It will also remove the difficulty of working with multiple vendors, disparate systems and inefficient manual processes.”

That’s big news in the C-store / Fuel space so we wanted to get a deeper look at what motivated the purchase and try to understand what that will mean for PDI and for the industry at large.  Bill Hanifin, CEO of The Wise Marketer spoke with Brandon Logsdon of PDI to get a view from inside the transaction.

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