We showcase National and Regional
brands to millions of consumers with
the Fuel Rewards® program.

A nationwide program with a loyalty solution
for any type of business.

The right loyalty currency can change purchase behaviors across all consumer spending categories. How do we know? We’ve watched our highly valued rewards currency fuel the success of our own loyalty program, the Fuel Rewards program, which has grown to over 11 million members in just 5 years.

We understand the importance of program performance and financial effectiveness. That’s why we’ve developed our program to provide a unique rewards currency that can connect national and regional brands with more customers who spend more to earn an immediate, frequently-redeemed and sought-after reward: cents-per-gallon savings at the pump.

About the Fuel Rewards program

When Fuel Rewards members shop, dine, book travel, and make other day-to-day purchases, they earn cents-per-gallon rewards known as Fuel Rewards savings. The savings earned between fill-ups are combined to drive down the price of fuel at the pump. Regardless of gas price fluctuations, Fuel Rewards savings are consumers’ most preferred loyalty program currency over cashback and other rewards, proof of their real power to influence consumer spending.

Members shop with your brand to earn fuel savings

Rewards stack with savings earned at Shell and by dining out, shopping, traveling, etc.

Members redeem combined rewards at over 14,000 Shell locations for instant fuel price rollback

US Consumers’ Top-Ranked Loyalty Currency

For two years running, US consumers have chosen fuel savings as their preferred loyalty currency – more valued than card-related cash-back, retailer rewards, coupons, hotel points, and airline miles.

fuel savings


card cash-back


retailer coupons


instant discounts


airline miles


Consumers love saving regardless of whether gas prices are high or low. Fuel Rewards members earned $1 billion in savings during a 5-year period when per-gallon prices ranged from nearly $4 in early 2012 to as low as $1.93 in early 2016.

Plus, we’ve proven that our loyalty currency is a highly sought-after reward that is more frequently redeemed than any other loyalty reward type.


of consumers will drive 5 minutes out of their way to save on fuel


of consumers shop more frequently at stores where they can earn rewards on fuel


of members redeem rewards on fuel within 20 days, versus 35% for other loyalty programs

Data collected from 2016 Excentus Ipsos Survey.

Your brand, front-and-center with

millions of consumers.

When you become a featured brand of the Fuel Rewards program, you give your customers a reason to shop more frequently so they can earn rewards that deliver everyday value. You also gain more brand exposure with a captive audience of reward-seeking consumers. Leverage our highly-engaged member base as well as our robust consumer communication, segmentation, and targeting infrastructure, and we’ll help increase spend and drive incremental value for your brand.

Which Fuel Rewards program integration is right for your business?

Whether you want to build a program from scratch, enhance or improve your current program’s performance, or introduce offers and rewards that consumers across the nation love, we have a solution that fits your business needs, backed by our proven loyalty experience.

Custom Integrated Loyalty

Create a unique end-to-end experience for your customers leveraging our suite of program integration options. We’ve built a robust system of web services that your team can easily connect to that will provide real-time interactions at your stores and at our redemption network of 14,000 Shell stations.

We’ve done this with:

Affiliate Marketing Offers

Drive millions of consumers to shop online with your brand by participating in our Affiliate marketing program. Gain immediate access to our Fuel Rewards members and advertising visibility via our marketing partners including CJ Affiliate by Conversant, Rakuten, and Impact Radius. It’s an easy way for customers to earn Fuel Rewards savings while shopping online with their favorite brands.

We’ve done this with:

Card-Linked Offers

Our Card-Linked Offers platform gives retailers a unique opportunity: we publish your brand online to millions of consumers looking to earn fuel savings while shopping at your retail stores. Fuel Rewards members simply link major credit and debit cards to their Fuel Rewards accounts and use those linked cards to shop and pay at your stores. Gain brand exposure with full promotional support and purchase attribution through this low-touch advertising solution.

We’ve done this with:

Fuel Rewards Currency Offers

Incentivize your customers, employees, or loyalty program members with a unique reward currency they love to earn and redeem. Integration of our Fuel Rewards codes is quick and easy to implement. We’ll securely send you a batch of reward currency codes, and your customers redeem them for cents-per-gallon savings at the pump.

We’ve done this with:

Start crafting loyalty solutions
for your business today.

Contact Us

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