Our approach to loyalty isn’t one-size-fits-all.

Experience meets technology meets execution.

Earning a customer’s loyalty is no easy feat. Each one has different preferences and needs, just like your business does. That’s why our loyalty services are designed to serve the many different needs of businesses across multiple categories and operational sizes.

How do we know which loyalty services your business needs to win new customers, keep them engaged and coming back to spend more? Because we use the very same services to grow our own successful program, the Fuel Rewards® program, every day. Whether you have one location or a thousand, you can count on our range of loyalty solutions and services.

Excentus Strategy

Expertise to design programs that exceed business goals

Excentus Connect

A powerful loyalty engine that integrates with existing technologies

Excentus Engage

Connect with consumers to provide rewarding experiences resulting in long-term loyalty

Excentus Insight

Understand everything about your program, your customers, and the competition

Excentus Elevate

Your full-service loyalty program management team

icn-engagement icn-insights icn-lightbulb icn-monitor icn-pen icn-promo-management icn-stripes icn-support

Excentus Strategy

Successful loyalty outcomes are difficult to achieve if you don’t know how to get there. Excentus Strategy provides guidance and loyalty expertise that only comes from having developed a successful loyalty program from the ground up. From competitive analysis and financial modeling, to developing a differentiated program, our Strategy services can help align your business objectives with a program design that delivers the greatest financial success: profitable customer loyalty.

  • Loyalty Consulting

  • Competitive Analysis

  • Program Strategy and Design

  • Financial Modeling

  • Program Roadmap Development

  • Best Practices and Implementation

Excentus Engage

Creating successful loyalty starts with understanding your customers’ needs and communicating in ways that truly matter to them. Our Engage solution makes it easy for you to market and communicate to your customers across all channels, devices, and touchpoints. With powerful segmentation and targeting strategies, CRM and campaign management, and personalized content, Excentus Engage delivers relevant and targeted communications to your customers, wherever and whenever they are ready to engage.

  • Data-Driven Customer Interactions

  • 1:1 Real-Time Engagement

  • Creative & UI/UX Services

  • Omni-Channel Messaging

  • Marketing Automation

  • Member Acquisition and Retention Strategy

Excentus Insight

Excentus Insight enables you to make quick, fact-based, and better-informed decisions about what matters most: customers and sales. Excentus Insight leverages the power of machine learning, predictive modeling, and rich member data to help you understand your customers and their behaviors as well as the lifetime financial value they bring to your business. Use Excentus Insight to drive greater engagement with your customers and members by using data-driven intelligence, not guesswork.

  • Business Intelligence and Analytics

  • Consumer Behaviors and Preferences

  • Segmentation and Targeting Strategy

  • Customer Lifetime Value

  • Program Performance Reporting

  • Market Dynamics and Competitive Insights

Excentus Connect

Successful customer loyalty programs need a powerful rewards management engine that unites sales processing, reward accumulation and redemption, financial settlement, and every other aspect of loyalty program management. Excentus Connect offers a scalable, cloud-based platform to manage, measure, and monetize your program in a highly stable, PCI-compliant environment with 99.98% host uptime.

  • Hosted Loyalty Technology (SaaS)

  • Web Services and RESTful APIs

  • Real-Time Transaction Processing

  • POS, CRM, and Back Office Integrations

  • Site-Level Technology Solutions

  • Mobile App and Web Development

Excentus Elevate

You want to provide offers that influence shopper behaviors, but without investing in extra resources or in-house expertise. You want to provide real value to your customers without sacrificing margins. Excentus Elevate is the only solution for convenience retailers that handles every aspect of a successful loyalty program. From sourcing vendor-funded offers, to consumer engagement to reporting and settlement, Excentus Elevate provides you with end-to-end promotional services that help you reach more customers so that you can focus on running your business.

  • Loyalty Program Management

  • Manufacturer-Funded Offer Sourcing

  • Sign Kit Design, Production, and Delivery

  • Digital and Social Promotions

  • 3rd Party Vendor Management

  • Reporting and Settlement

Explore how we implement these services in a variety of industries.

Start crafting loyalty solutions
for your business today.

Contact Us

brandmark h-solid icn-arrow-left icn-facebook icn-linkedin icn-twitter v-solid