Excentus retail programs give CPG brands unparalleled access to shoppers.

Unleash the power of our consumer programs to
engage shoppers and drive promotions.

Great CPG brands have a strong data-driven strategy, but there are challenges. From not being able to track and tag individuals to a transaction to a lack of direct-to-consumer communications, CPG brands struggle to move past the brick-and-mortar retailers owning the customer relationships.

We have consumer-facing programs and platforms that help CPG brands better understand exactly who their customers are. And with our unique access to sku-level data and personally identifiable consumer information, we help identify new opportunities to deliver the right CPG-branded offers and promotions to the right audiences and drive case movement of your products.

A few of our participating suppliers:

A few of our retail programs:

Thousands of retail locations nationwide.
Your brand front and center.

Leverage our direct-to-consumer communication channels through the Fuel Rewards® program and other convenience retail programs we support. Put your brand front and center with offers that change consumer behavior and accelerate product sell-in with your retail partners.

  • Gain valuable insights into shopper behaviors, needs and motivations

  • Leverage detailed sku-level data to monitor and measure the performance and success of your promotions, offers and programs

  • Segment and target customers based on their interactions, spending patterns, cross-brand purchases and other preferences

  • Personalize communications to deepen loyalty and drive specific, repeatable shopper behaviors

  • Layer on geographic data to target campaigns nationally or by region

  • Conduct competitor analysis and customer lifetime value analysis

Awareness everywhere is key.
We keep your brand top-of-mind.

Our solutions don’t stop at analytics, offer configuration, and digital offer display. We also help our retailers with in-store execution providing a complete package of both online and offline awareness which ultimately benefits your brand. Our suite of marketing support services include the design, development, and shipment of in-store print signage as well as associate training.

Putting it all together:
Influencing repeatable consumer purchase behavior

1

SKU-level data and PII is captured with every loyalty program transaction

2

Segmentation and analysis is performed

3

Offer strategy and targeted communications are developed

4

Offer is marketed inside the retail stores and through the program's digital channels

5

Consumer makes CPG purchase and is rewarded with the loyalty program's currency

Start crafting loyalty solutions
for your business today.

Contact Us

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