For over 20 years, we’ve carved a unique path to creating loyalty success. We developed our own loyalty program, technology and consumer rewards currency. That program – the Fuel Rewards® program – has saved 10 million members over $1 Billion on fuel and processed over 972 million reward-earning transactions – in less than 5 years.
Saved on Fuel
On our journey, we’ve made some stops and rerouted along the way. Those experiences have taught us what consumers want and value, and we’ve learned which rewards and offers motivate customers, increase engagement and deepen loyalty the most. As a loyalty program operator ourselves, we know first-hand which strategies drive the greatest financial success.
Messages / Year
We also know that a program is just the vehicle for driving a customer’s loyalty. That’s why our loyalty expertise goes far beyond the mechanics. Using our sophisticated analytics and business intelligence to uncover valuable insights about what motivates consumers to change their behaviors, we help retailers deliver the relevant offers and rewards their customers want from a brand or loyalty program.
The road we've traveled.
Milestones achieved along the way.
Check out each year to see the significant milestones along our loyalty journey.
Price roll-back at the pump
3rd Party redemption & financial settlement
Giant Eagle fuelperks!
Loyalty Tech Enablement
Technology build to cloud
fuelperks! Coalition expansion
Loyalty Program Administrator
Fuel Rewards program launch
Introduction of payment card-linked loyalty
Platform & Capability Expansion
End-to-end Loyalty Solution
2015 & Beyond
Excentus is an extension of our company. If we did not have their service, we would have to hire a person to do the work they are doing for us and charging a monthly fee to each site. We are getting a better result for less money than adding a full time person to our staff. I feel this is a vital service that is needed to make the loyalty program work for Wagner Oil and any other wholesaler that is running the program. We have tripled our loyalty program since June (2013), and Excentus is an essential part of our success to date.
Excentus has assisted our company in expanding reach of the Fuel Rewards program by working with suppliers to drive funded C-Store based offers into our locations limiting our workload on these initiatives as well as providing creative marketing pieces to aid in reaching consumers to inform of offers available. In addition, Excentus has supported our locations on driving marketing awareness of these offers and other store initiatives through social media service management that has increased our reach.
I have worked with Excentus for over a year now. I have seen great growth and progress in my Fuel Rewards program since they started working with me on it. They do a great job at making sure deals are known and seen by the customer and they work with my vendors for participation in running Fuel Rewards offers. I would highly recommend them to any business that runs a rewards program.
Pennfield Shell Food Mart
Excentus’ experience in the loyalty industry and C-Store space in general assisted our company in creating a successful loyalty program, not only for our company-owned locations, but also for our dealer locations.